You Are Never Too Young to Develop Your Business
It was common in the past to hear senior lawyers telling associates “Don’t worry about business development. Just focus on developing your legal skills and meet your billable hours.” Those days are gone for lawyers in legal markets like London,
Using LinkedIn to Disrupt Your Business As Usual (Part II)
In the previous issue of the Law Gazette, I had discussed the rise in importance of LinkedIn for law firms and some key pointers to note when setting up your profile. Part II: Find Your Sweet Spot – Using LinkedIn to
Using LinkedIn to Disrupt Your Business As Usual
Part I: The Rise and Rise of LinkedIn – How to Catch the Wave? In this two-part series on using LinkedIn as a business development tool, we discuss the rise in popularity and the importance of LinkedIn, the basics in setting up an effective LinkedIn
Content Marketing for Lawyers – The Secret Sauce to Grow Your Business
Content marketing has been important for law firms in winning new clients, keeping in touch with existing ones, and generating a presence in the market. With increased competition from international and local lawyers and a growing pressure for law firms